In this day and age if your business doesn’t have a social media presence that you’re pretty much eliminating yourself from a large percentage of opportunity.
It’s a sad thought that this is true, because there is so much to focus on and learn when it comes to making sure that you stand out from the crowd, that many people avoid it entirely due to feeling completely overwhelmed.
If this is you, you are not alone! Don’t give up and don’t feel intimidated, there are steps you can take to make sure that social media is part of your marketing plan, without you having to do too much yourself.
Think about the following benefits of building your social media presence:-
- You’re going to get your brand out there. Yes those colours you carefully chose when designing your logo and implemented into your website are going to play an extremely important role in instant recognition from your existing and new followers. Your ‘voice’ also represents your brand, so your style of writing/communication will be transmitted across the social media channels, attracting potential clients or customers who your brand and style appeal to.
- You’re going to make connections. This is an extremely valuable benefit. Making connections will help you to expand your network and lead to opportunities. Remember that phrase “it’s not what you know, it’s who you know” well that works with social media connections too.
- You’re going to be able to provide a higher level of customer service. Social media is a great way to not only market your upcoming offerings to your audience, but it’s also a great way of demonstrating good customer service. Response times can be rapidly improved on comments and questions and if someone has an issue that they have decided to voice online (that may not necessarily be a positive one) you can demonstrate effectively your methods of resolution and ways of turning a customer who may be a little unsatisfied to a happy one.
If this still overwhelms you and we are sure it will because this is just the tip of the iceberg then there is help at hand. The answer… turn to a Virtual Assistant who specialises in social media support.
Start off by picking up that phone and making a call. Remote Associates love to hear from anyone who feels completely baffled by social media science, so that we can put their minds at rest. We’re pretty confident that after a bit of a chat to discuss your business, your intentions and your concerns we can get a plan in place for you.
Make social media your friend and let us be the ones to introduce you to one another.